Out of Left Field-Jill By Jill Stuart Spring 2011 Collection Look Book

When I saw these gorgeous shots of Jill by Jill Stuart's spring 2011 collection, my first question was "when did Jill Stuart come out with a diffusion line? How did I not know about this?"  After conducting a bit of fashion sleuthing, I found out that the youthful and economically attractive sister line to Jill Stuart was first introduced in Fall 2007 and abruptly ceased to exist two seasons later. And that it quietly made its resurrection this spring with the most amazing Lolita-meets-vintage ad campaign. Price points and distribution channels still remain unsolved. I feel like posting a "Have You Seen Jill" missing fashion ad in WomensWearDaily....